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A recall plan should begin with one central question: What does the consumer need to stay safe? From there, companies can build backwards — ensuring the systems, data, and partnerships are in place to deliver clear, actionable messaging when it matters most.

Traditional food safety surveillance relies on lagging indicators, leaving companies weeks or months behind a developing crisis. This session introduces a paradigm shift: leveraging consumer-reported data as a real-time indicator of food safety risk.

We’re excited to host Bruno Séchet, an international food integrity expert and risk consultant, for a hands-on webinar designed to empower food safety professionals with the practical use of AI in their daily work.